Lifer BMX is a rider owned and run BMX shop specialising in mail order, with a drop by premises situated in the West Devon countryside.

 Lifer is owned and run by me, Steve Wilson. I have ridden BMX since 1983, and remain as obsessed by it now as I have ever been. Although time constraints, two tiny daughters and a body that doesn’t heal as quickly as it used to means that I don't get to ride as much, It's a real pleasure to work with bikes and offer you a friendly mail order service that I hope you will enjoy.

Those of you with a memory for kids TV may know that I'm also a television presenter. I worked for many years for CBBC, CITV, Nickelodeon etc, and at the risk of sounding like Troy McLure from the Simpsons, you may know me from such shows as Live & Kicking [BBC], Feel the Fear [ITV] and Call The Shots [BBC].

I still work freelance in TV once in a while, but BMX is my passion and now my main job! Lifer BMX will always endeavour to offer you a happy mail order experience.

We are also very proud to have a small team of riders who we support.

Jay Openshaw -he totally kills it when he's on a bike. I first saw him ride on a roadtrip a year or so ago, and he just blew me away . Big, ballsy and a total nice guy to boot. Welcome to the team Jay! Jay currently rides a Sputnic Satellite and he loves it.

Jay

Ross Hayward – I’ve known Ross for ever. He started riding in the 90s and was this sketchy kid on a knackered GT. He now is one of my favourite ramp riders to watch, and is super tech with the front brake he rocks, but also burly as well. How this youg lad became a guy who rides one million times better than me is so cool. Ross currently has a new Federal Hamilton with freecoaster, and he is just about to rip it up again after recovering successfully form ACL knee surgery.

Ross

Joe Samson-Hill & Boris Jackson - These guys are two local trails riders who pretty much come as their own ready made comedy double act. Great smnooth riders who are at the beginning of their BMx journey - they show tons of promise and most importantly, are brilliant brilliant blokes. They both are aboard new 2010 Deluxe frames in the looong XXL size.

Joe

Alex Leech - the inventor of Left Hand Drive. Seriously! I could write for 50 pages how good Alex is and how important he is to BMX history - not only was ALex the inventor of Left Hand Drive hubs, he also was among the first to make bullet proof female axle hubs, front brake systems that WORKED, hub guards, and many many other modifications that helped shape the BMX products we know today. alex used to ride for S&M Bikes and still is linked closely with them now. Just recently I built some new wheels for alex, and he wanted an Eclat left had drive rear hub - they were no where to be found in the UK - but one email from Alex to Brian Tunney in the USA and a hub was found for him from Eclat in Germany  and sent to us ... for FREE. Brian said - " UK BMX Legend , inventor of Left Hand Drive " and that was enough for Eclat!

Alex

Sam Shelvey - Sam is amazing. the youngest member of our team, and an awesome street rider - no brakes and 4 pegs, we like his style. Sam is very reminiscent of riders like Dan Lacey - totally dedicated in his riding and does his own thing. Sam is riding a new Federal Notorious.

Scotty Tacchi - Scotty rides for team Diamond Back UK, and is one of the burliest riders around. Representing Cornwall [ which is just over the river from our premises], and one of the ncest blokes around, we are totally stoked to have Scotty on the team.

And let's not forget ... the man, thelegend, and the mountain of body building and bmx muscle... QUESTY.

Our Team will actively evolve over time, so check back to see who we have on board!

Here in Devon, I am currently chairman of the newly re-established West Devon Warriors BMX race club, and we are in the process of sorting land for a new track. Roll on 2012!

I also organise the Old Fools BMX Roadtrip, with help from my good friends in the Southwest bike shop scene -  Tim Ruck at The Boarding House, Mike Richardson from Clive Mitchell Cycles, and Matt and Brian at Green Machine.

Old Fools is a bunch of guys hitting up skateparks in the UK, some young, some old, and some legends from British BMX history. We'll post some choice pics/stories from the trips in the news section on this site too so check back from time to time.

And that’s it!

Enjoy Lifer BMX.

Steve Wilson.

In It For Life!

LIFERBMX.COM