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Lifer BMX is a rider owned and run BMX shop specialising in mail order, based in Tavistock, West Devon, just on the edge of town, just a 5 minutes ride from the Tavistock Trails, with free parking.
Lifer is rider owned and run, with a team of dedicated BMX enthusiasts ready to give advice, offer help with your bike, and expert knowledge of anything BMX related. Lifer is situated in the same premises as Devon's premier downhill MTB shop Dartmoor Cycles.
We have a team of riders who we are very proud to support:
Matt is a street shredder from Cornwall, who is a total inspiration to be around. His riding speaks for itself, he's one of the most dedicated, loyal and and true riding buddies you could ask for.
Matt is currently undergoing treatment for a form of Leukemia, which was surprisingly diagnosed not very long ago.
Everyone at Lifer BMX, and in the BMX community, and indeed who has ever had the pleasure of meeting/knowing/riding with Matt, is wishing him the the very best with his current journey.
We love you Matt.
DO IT FOR DALLEY!
A little creaky now he's nudging 40, Steve heads up our advertising/promotions/team/organisation duties. Those of you with a memory for kids TV may know Steve Wilson as a television presenter. He worked for many years for CBBC, CITV, Nickelodeon etc, and at the risk of sounding like Troy McLure from the Simpsons, you may know him from such shows as Live & Kicking [BBC], Feel the Fear [ITV] and Call The Shots [BBC].
Steve still works freelance in TV once in a while, presenting gadget slots on ITV's This Morning programme, but BMX is his passion.
Verde, Duo and Cinema UK Team Manager and rider, Martyn is one of the finest riders in the world, simple. His natural ability and style on a bike has to be seen to be believed, Martyn has and alway will be one of our favourite riders EVER, and Lifer is SO stoked to have him on the team.
Rob has been one of our closest friends int he BMX industry since the year dot. Rob is without doubt he finest ramp rider this counry, if not the world, has ever produced. His passion for BMX knows no bounds, he is an inspiration, and is one of the most innovative, smooth, totally amazing riders ever. It is a total pleasure and an honour to have Rob on our team. Rob currently rides for Standard Bikes.
Jay Openshaw -he totally kills it when he's on a bike. I first saw him ride on a roadtrip a year or so ago, and he just blew me away . Big, ballsy and a total nice guy to boot. Welcome to the team Jay! Jay currently rides an FBM.
Joe is a local Tavistock trails ripper with so much style - it's all about the good times with Joe, and he is a top bloke as well as a superb rider. Joe is currently riding a Subrosa Pandora.
Alex Leech - the inventor of Left Hand Drive. Seriously! I could write for 50 pages how good Alex is and how important he is to BMX history - not only was ALex the inventor of Left Hand Drive hubs, he also was among the first to make bullet proof female axle hubs, front brake systems that WORKED, hub guards, and many many other modifications that helped shape the BMX products we know today. Alex used to ride for S&M Bikes and is a member of the international S&M Familia - a bunch of riders who are always closely tied with S&M. Just recently I built some new wheels for Alex, and he wanted an Eclat left had drive rear hub - they were no where to be found in the UK - but one email from Alex to Brian Tunney in the USA and a hub was found for him from Eclat in Germany and sent to us ... for FREE. Brian said - " UK BMX Legend , inventor of Left Hand Drive " and that was enough for Eclat!
Rob 'Brownie' Brown is a long term Saltash scene member. Ask anyone who remembers the 90s, and they will mention Brownie and Martyn Tambling as the guys who shaped the Saltash/Plymouth scene into what it is today. Brownie still rides, still loves doing double tailwhips, and is a total shredder. Brownie rides a Verde Cartel set up.
Darren was brought to our attention by Lee Martin at CommitBMX.co.uk, a cool clothing company from Cornwall. Lee filmed an edit of Darren's street riding. We hooked him up. Then Premium UK saw the edit - and sponsored him too. Darren really is that awesome on a bike. We are all jealous of his nose wheelies.
Kayley is at the forefrunt of female BMX riding. She rides for our good friends Zeal BMX on Superstar components, and has the best attitude to BMX. Kayley is a whirlwind of fun, and totally flows on a bike, there is never a dull moment when she's around. Kayley is currently riding a hot pink Superstar custom build!
NJ is a legend. A stalwart of the BMX scene, and one of my best friends. NJ rides for Wethepeople and is totally brilliant on a bike. He's also a great guitarist, and songwriter - we are writing a musical that we will unleash on the world one day.... NJ rules!
Sam Hulse, or Weird Sam as he is otherwise known, is a total shredder from Southport, Merseyside. Sam kills it on a bike, as well as making some of he finest cocktails in the land.. just witness his bottle throwing skills. Sam is one of the nicest riders you'll ever meet, and we are currently trying to persuade him to move to Devon so he can make us all cocktails and each us how to tuck no hander like he does.
Tom is another shredder from Cornwall, who is as nuts off a bike as on. Huge backflip transfers are one of the many arsenal of tricks he has up his sleeve, watching Tom is like watching a firework go off.
What a treat it is to watch The Rudd ride. All the flow and style of a rider with more years experience than he actually has, we don't know how he does it, but Rudd reminds us of Brian Foster. That can't be a bad thing!
Legendary northern BMX maniac,lives to ride his bike, never off it, and ifhe can't ride it, don't be around him ! One of the most smooth and taleneted riders of his time.
Chris Afghan Hull
Afghan kills it on his bike, and is a local legend, especially his antics on the Old Fools trips. What goes on tour, stays on tour!!
We also have a LIFER FAMILY. these are folks who are part of our crew, are important to us,support us every step of the way, and in return we support them.ANDY QUEST, JORDAN EVANS, ALAN EWELL, ANDY MADDOCK, MIKE PARNELL, BORIS JACKSON, GUPPY, and MILKY. Family ties!
We also organise the Old Fools BMX Roadtrip.
Old Fools is a bunch of guys hitting up skateparks in the UK, some young, some old, and some legends from British BMX history.
Old Fools September 2010, Playing Place, Cornwall.
Thanks for brousing our website.
Enjoy Lifer BMX.
In It For Life!